Visteon expects fully reconfigurable instrument clusters to represent up to 80 percent of the market within five years and the company has been screening different technologies with the help of a product research clinic in Germany to identify which features retain the most of consumers' attention.
In a recent company blog, Judy Blessing in charge Market & Trends Research at Visteon reveals that in two separate studies, consumers were given first looks at fully reconfigurable instrument clusters with similar graphics but rendered differently.
One study was looking at 2D versus 3D, while the other study showcased different 3-D effects on these same graphics.
From these studies, the company learned that the more realistic the 3D rendering, the more impressed were the users, rating the display clearer and more readable. Interestingly, when rating the different display solutions put forward by Visteon, actual screen resolution was less important than the actual perception of 3D.
High-performance 3-D graphics rendered on a 12.3-inch display with a resolution of 2880x1080 pixels on a flat single layer display didn't impress users as much as a multilayer cluster of the same size stacking two displays at a lesser resolution of 1440x540 pixels, 8mm apart (with the back layer slightly blurred due to thin wires embedded in the front, transparent layer). That was because the multilayer solution enabled drivers to visualize depth where appropriate.