Holland's 35-year career in the business-to-business press was capped with his stint at EE Times publisher UBM Tech, which he joined full time in 2008. His initial responsibilities revolved around Embedded and the DesignLines. In 2011, Holland became content director for the ARM TechCon conference. Early last year, DesignCon and the DESIGN West and East conferences were added to his charter. Holland had told colleagues he considered his work on those events to be the most exciting post he'd ever held.
"In his most recent role as Content Director for our events, Colin had an extraordinary impact on our portfolio of conferences," said Kathy Astromoff, CEO of UBM Tech, Electronics. "His ability to intuit what engineers need to know was unmatched. More importantly, his many friends and colleagues at UBM – some of whom go back 30 years with Colin – will sorely miss his energy and ironic humor."
Colin Holland at ARM TechCon in October, 2011, in Santa Clara, Calif.
Holland was one of a generation of British-born business-to-business journalists who built upon science educations to facilitate communications between industry and engineering professionals about the technology and business of electronics. His wide-ranging experience included stints at the UK publications Electronic Technology, Electronic Engineering, What's New In Electronics (WNIE) , and Electronics Times .
As print gave way to the Web in the early 2000s, he served as online editor-in-chief for Embedded Systems Engineering and editor of Embedded Systems Europe .
Holland came back into the UBM orbit in 2006 when he was tapped for a freelance assignment to help start EE Times Europe .
"I knew Colin for a long time as we worked on competing print publications in the UK where I quickly learned to respect his integrity and reporting style," said UBM Tech CEO Paul Miller. "I was delighted to have the chance to work with him on the same team when we launched EE Times in