Computer fair Cebit deceased - not quite unexpected

November 28, 2018 // By Christoph Hammerschmidt
The Cebit in Hanover, once the largest digital trade fair in the world with 800,000 visitors, has been closed after 32 years. After a massive decline in visitors and stand bookings, there will be no more Cebit in 2019.

In view of the declining number of space bookings for Cebit 2019, the organizer Hannover Messe wants to "streamline its event portfolio", as the company announced in a press release. The Cebit’s industry-related topics are to be continued at the Hannover Messe. Separate, focused specialist events are to be developed for each of the other subject areas.

Cebit had its best time around the turn of the millennium - with 800,000 visitors, it was the world's largest B2B trade fair for digital topics. Major exhibitors regularly included IBM, Hewlett-Packard, SAP and the usual suspects among telecommunications companies. Over time, the fair began to suffer from its own success: The arrival of digital technologies in the consumer world and the massive expansion of the target group as well as the differentiation of topics led to an over-extension of the event. This led to a "flattening" of the offer; as a result, both the number of exhibitors and visitor interest declined continuously.


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