Koduri's charter is to expand Intel's position in integrated graphics for PC market and discrete graphics for a range of computing segments. But the appointment and Intel talk of aggressive expansion in both graphics and computing prompts questions of whether Intel plans to recruit engineering talent heavily from its neighbours and rivals in Silicon Valley, particularly from Advanced Micro Devices (AMD).
Koduri joins Intel from AMD where he most recently served as chief architect of the Radeon Technologies Group. It is notable that Intel has recently specified the use of a semi-custom Radeon GPU from AMD for use inside a forthcoming mobile PC processor (see AMD designs GPU for Intel).
What remains unclear is whether Intel intends to recruit large numbers of AMD graphics engineers to boost its graphics engineering capability.
A strategy to recruit engineers to come and work for a former boss is not unknown in the semiconductor industry. Apple Inc. recruited a large number of Imagination Technologies Group plc engineers after it had recruited John Metcalfe, a former COO at Imagination (see Apple hires group of UK GPU engineers). Metcalfe's appointment was made a few months after Apple said it had no intention of acquiring Imagination and there was a flow of UK GPU engineers from Imagination employment to Apple thereafter.
Prior to working for AMD, Koduri himself served as director of graphics architecture at Apple, where he helped establish a graphics subsystem for the Mac computers and led the transition to Retina displays.
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