Intel's new CEO shakes things up

May 23, 2013 // By by Dylan McGrath
Newly minted Intel Corp. CEO Brian Krzanich wasted little time putting his stamp on the company he has worked for for more than 30 years.

After officially being handed the reins at Intel last week with the retirement of Paul Otellini, Krzanich sent out an internal memo Monday outlining some pretty significant structural changes.

The memo—which has not been released externally—was reported Tuesday (May 21) by the Reuters news service and other organizations. Intel spokesman Chuck Mulloy confirmed the existence of the memo and walked through the highlights of the structural changes to EE Times.

Mulloy said he has heard from people outside Intel that they were surprised by how quickly Krzanich moved to shake things up. He characterized the swiftness as typical of Krzanich's personal style. Mulloy said Krzanich made it clear during last week's Intel shareholder meeting and in subsequent interviews that he is a man of action more than a man of words.

"He's not much for talking about what he's doing. He's more about doing it," Mulloy said.

The structural changes—which call for more of Intel's groups to report directly to the CEO—are designed to shorten lines of communication and put Intel in position to move more quickly, Mulloy said. The changes support  Krzanich's four overarching goals—to continue driving sales of PC processors, move aggressively into mobile computing, accelerate growth in the data center market and continue Intel's leadership in chip manufacturing technology, Mulloy said.

"It's about moving quickly, being decisive, identifying markets sooner and moving more quickly to be there," Mulloy sad.

The memo also apparently cleared up an issue that may have been misperceived in some corners. Renee James, Intel's newly appointed president, reports to Krzanich. "She works for him," Mulloy said. "It's not two in the box."

Some had taken Intel's appointment of a president along with naming Krzanich CEO as a sign that the two would share power over the company. But Mulloy noted that James is not the first president in Intel's history—the company simply did not have the position over the past eight years because