Leading European distributor aims for a 'Best Fit' with power management applications

March 07, 2011 // By Paul Buckley
In recent weeks one of Europe's leading power management distributors, Avnet Abacus, has unveiled a series of initiatives to offer its 13,000 customers sustained support for 'green' power design applications. EE Times Europe talks with the distributor's senior management to discover what it means for design engineers.

Central to the distributor's new strategy is the strengthening of its European team of Power Field Application Engineers (FAEs) with six new recruits who will help to provide applications support to an expanded portfolio of power products and technologies.  Avnet Abacus customers will be able to access a number of new consultative schemes to allow their design engineers to discuss the power architecture of each application project.     

The 16-strong team of FAEs is being located in every major electronics market in Europe.  The newly strengthened team will support the a new 'Best Fit' strategy that Avnet Abacus is developing to focus on all aspects of the  customers design including electrical specification, industry regulations, product usage, shelf life, reliability requirements, cost, availability and potentially second sourcing before recommending a solution.      

Avnet Abacus is a distributor for a number of major power equipment manufacturers including Emerson, Murata Power Solutions, Ericsson, Lineage and Power-One, as well as offering discrete solutions from Power Integrations plus standard and custom battery packs and cells from VARTA Microbattery.

In this news analysis article eeNews Europe Power Management's editor, Paul Buckley, talks with Graham McBeth, President of Avnet Abacus and Cor van Dam, Avnet Abacus Marketing Director, Power, who is the leader of the company's expanded team of Power FAEs. The discussion also includes input from a representative of one of the distributor’s key suppliers - Alex Stapleton, VARTA Microbattery’s distribution manager UK and Ireland.

eeNews Europe: What do you see is driving the power sector market forward at the moment from a distributor's point of view?

Graham McBeth: There a couple of things that are really driving the activity in power.  There are a lot of environmental issues that revolve around people having to have increasingly efficient power systems and the power supply that drives that system.  That creates a lot of legislative change which is why people are having to conform with rules and guidelines