Smith Interconnect unifies its brands

March 06, 2017 // By Julien Happich
In a move to simplify customer access to technologies and solutions Smiths Interconnect, a division of Smiths Group plc, announced it is unifying its technology brands of EMC Technology, Hypertac, IDI, Lorch, Millitech, RF Labs, Sabritec, TECOM, and TRAK under the single brand identity of ‘Smiths Interconnect’.

This brand transition supports a recent strategic reorganisation focused on creating a more agile structure that can better anticipate and respond to customers’ evolving needs.

Providing a strong umbrella brand for state-of-the-art solutions across the connectors, microwave components and microwave subsystems markets, the brand unification aims to streamline customer experience, access and interactions across multiple applications.

“Over time, interactions among our brands have increased across many of our markets,” said Roland Carter, President of Smiths Interconnect. “Aligning all this activity under the Smiths Interconnect name will make us a more streamlined partner, enhancing our customers’ access to the combined strength of our products, expertise and application knowledge.”

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