3-D effects high on Visteon’s agenda
Visteon expects fully reconfigurable instrument clusters to represent up to 80 percent of the market within five years and the company has been screening different technologies with the help of a product research clinic in Germany to identify which features retain the most of consumers’ attention.
In a recent company blog, Judy Blessing in charge Market & Trends Research at Visteon reveals that in two separate studies, consumers were given first looks at fully reconfigurable instrument clusters with similar graphics but rendered differently.
clusters tested in the clinic.
One study was looking at 2D versus 3D, while the other study showcased different 3-D effects on these same graphics.
From these studies, the company learned that the more realistic the 3D rendering, the more impressed were the users, rating the display clearer and more readable. Interestingly, when rating the different display solutions put forward by Visteon, actual screen resolution was less important than the actual perception of 3D.
High-performance 3-D graphics rendered on a 12.3-inch display with a resolution of 2880×1080 pixels on a flat single layer display didn’t impress users as much as a multilayer cluster of the same size stacking two displays at a lesser resolution of 1440×540 pixels, 8mm apart (with the back layer slightly blurred due to thin wires embedded in the front, transparent layer). That was because the multilayer solution enabled drivers to visualize depth where appropriate.
As part of the trial, Visteon also offered viewers to interact with a second-generation multilayer cluster, named Prism (with two reconfigurable displays, one vertical and one horizontal, separated by a flat semi-transparent mirror). The mirror reflects the image of the horizontal TFT display so as to create a virtual image overlay (creating additional depth without the blur of a transparent display layer). This arrangement allows design flexibility of the virtual image so it can appear in the same plane as the vertical TFT, behind it or in front of it. This latter arrangement had the users’ preference, emulating real 3-D effects with clear graphics, with the multilayer cluster being close behind.
According to Visteon, the 3-D effects were higher rated on the instrument clusters with two layers, each of which showed “real depth,” bringing the most important information to the front. The first instrument cluster was considered to have no real depth and was seen as “fake” 3-D even though the high resolution was apparently appreciated.
The Prism display is on exhibit at CES together with other high-resolution instrument cluster displays from the company, including 3-D, all-digital, hybrid digital/analog and a cluster with integrated cameras for facial recognition and monitoring.
Visit Visteon at www.visteon.com
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