3-D TV is not dead
Another year of triple-digit growth is expected in 2012, when shipments will soar by 132 percent to 54.2 million units. Global shipments will breach the 100-million-unit mark by 2014 and then hit 159.2 million in 2015.
“In a major recalibration effort, television brands are changing strategies this year following lukewarm response to 3-D in 2010 when consumers balked at the high price of sets and the lack of 3-D content,” said Riddhi Patel, director for television systems and retail services at IHS, in a report. “In 2011, however, brands are marketing 3-D not as a must-have technology but as a desirable feature, similar to the approach they have taken with Internet connectivity.”
Prices for 3-D TVs fell 9 percent during March 2011 compared to February, according to the US TV Price and Specifications Tracker, a monthly IHS iSuppli service that tracks U.S. TV prices.
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