3D cinema LED screen theatre debuts in Zurich
Believed to be the world’s first 3D Cinema LED screen, the new screen was designed and installed with the help of Imaculix AG. It maintains consistent brightness for immaculate delivery of subtitle text, images and minor visual details for viewers wearing 3D glasses. Unlike standard 3D cinemas, the Samsung Cinema LED screen provides consistent picture quality across an entire theatre, ensuring a uniform, immersive viewing experience for viewers in every seat.
As the industry’s first Digital Cinema Initiatives (DCI)-certified High Dynamic Range theatre display, the Samsung Cinema LED screen stretches nearly 10.3m wide and 5.4m in height, featuring nearly 9 million pixels for exceptional visual quality. The new cinema LED display amplifies on-screen content through HDR picture quality. All visuals shine through ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater (146fL) than the common cinema standard (14fL). The resulting high contrast showcases bright colours, pristine whites and deep blacks, making it perfect for both 2D and 3D movies.
Paired with state-of-the-art audio technologies from Harman International’s JBL Professional brand, it is a truly immersive experience. “Zurich is one of Europe’s burgeoning hubs for the film industry, and an optimal location to introduce a pioneering technology like the Cinema LED screen to the region,” said Eduard Stöckli, owner of Arena Cinemas. “The display’s streamlined design also allows our Sihlcity theater to remove its projector closet, making room for additional seats and allowing us to deliver a more complete, comfortable and innovative setting for our guests.”
First introduced in July 2017, Samsung’s Cinema LED screen has been successfully installed in theaters in Seoul and Busan, Korea and Shanghai, China. The Arena Cinemas partnership marks the first implementation of Samsung’s Cinema LED display in Europe and is the world’s first 3D Cinema LED screen.
Samsung – www.samsung.com
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