3D LCD TV panels shipments to increase by 124% Q/Q in Q2’11 says DisplaySearch
“The LCD TV panel industry has been in oversupply for more than a year, and panel makers are motivated to develop new features like LED and 3D to increase value. Although there are still doubts about whether the market is ready for 3D, 3D penetration is increasing due to falling prices and the ability to produce panels.” noted David Hsieh, Vice President, Greater China Market, DisplaySearch. “3D is not only for high-end products; we are starting to see panel makers develop cost-effective 3D, such as 60 Hz refresh rate with signal simulation or lower frequency with blinking backlight units, which are targeted at affordability and will be critical in encouraging 3D adoption.”
In addition to TV, 3D monitor panel shipments are growing rapidly, from less than 80,000 units in Q1’11 to more than 250,000 in Q2’11, thanks to adoption in gaming and other special application monitors. The mainstream 3D technology currently used in desktop monitors is shutter glass, but pattern retarder and switched cell solutions are emerging rapidly too. Panel makers expect to double shipments in Q3’11.
Volumes of 3D panels for notebook PCs are still relatively small, with less than 100,000 units shipped in Q2’11. However, panel makers are promoting shutter glass, pattern retarder, and autostereoscopic solutions to the gamer and entertainment- focused notebook users. Shipments are expected to grow by 126% in Q3’11. For LCD TVs, larger panel sizes are seeing faster penetration of 3D, as the benefits are clearer. In 40” and larger LCD TV panel shipments, 3D penetration increased from 12.7% in Q1’11 to 21.7% in Q2’11. TV panel makers are aiming to reach 28.2% in Q3’11.
In terms of 3D LCD TV technologies, shutter glass is still dominating the market, with 61% in Q2. However, pattern retarder panels are growing rapidly, with 271% Q/Q growth rate in Q2, compared to 74% Q/Q growth of shutter glass type panels. According to panel makers’ production plans, pattern retarder panel shipments will be reach those of shutter glass panels in Q3’11.
Visit DisplaySearch at www.displaysearch.com
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