
Acuity Brands targets precise indoor positioning sector
The combination of ByteLight’s technology with Acuity Brands’ award-winning Visible Light Communication-enabled drivers and LED lighting platforms will be directed to provide retailers with a method of delivering digital content to shoppers and associates within a retail environment.
ByteLight is one of the pioneers of using Visible Light Communication (VLC) and Bluetooth low energy (BLE) technologies in combination with smart-phone Apps and Cloud services to transform LED lighting into indoor location waypoints.
These waypoints provide shoppers with indoor navigation and also allow retailers the capability to create a more connected, personalized, and engaging shopping experience for their customers by communicating specific and targeted digital content to a shopper’s smartphone.
"Incorporating ByteLight’s indoor positioning technology with Acuity’s digital lighting platform is a natural fit as we work closely with leading retailers to help shape retail shopping in a connected world," said Steve Lydecker, Acuity Brands Lighting Senior Vice President of Applied Integrated Solutions.
"Combining the ByteLight BLE beacons and platform solution with the existing pinpoint accuracy available with Acuity Brands’ indoor positioning technology will allow our customers to quickly recognize the transformational value associated with precise indoor positioning."
Visit Acuity Brands at www.acuitybrands.com
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