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Adobe and Sony launch competition to develop apps for new tablets

Adobe and Sony launch competition to develop apps for new tablets

Market news |
By eeNews Europe



Sony is developing two new tablets; the S1 (codename), which is said to be optimised for rich media entertainment and S2 (codename), which targets mobile communication and entertainment. “Sony Tablet” devices are expected to become available in the global market by the end of 2011.

The ‘Adobe AIR App Challenge Sponsored by Sony’ contest offers developers a chance to win $200,000 in total cash prizes and the promotion of the application on ”Sony Tablet” devices. Adobe and Sony are challenging developers and content publishers to build breakthrough mobile apps optimised for the S1 and S2 tablets.

The contest will give selected developers pre-release access to “Sony Tablet” prototypes and the latest version of Adobe tools. Contest categories include Entertainment, Lifestyle and Community, Games, Business and Productivity, and Innovation. A panel of Adobe, Sony and third party judges will evaluate application submissions based on quality and performance, innovation and creativity, as well as overall user experience.

The contest is open to submissions from the U.S., Japan, Germany, Italy, Spain, and the U.K. In addition, Sony will be a platinum sponsor of Adobe MAX, Adobe’s annual developer conference, which will kick off in Los Angeles on Oct. 1. Developers who submit working versions of their applications by Sept. 16 have the opportunity to be selected as a MAX Showcase App, win a full MAX conference pass and more.

For more information on how to participate in the contest, visit www.airappchallenge.com.

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