Analog Devices invests in service and engineering talent with bespoke UK HQ
By locating its new office in London, close to a fast Elizabeth Line link to the city centre and a short distance from Brunel University, Analog Devices has made itself accessible to the capital’s huge pool of talent – not only software and hardware engineers, but also a vibrant community of entrepreneurs and start-up workers, as well as skilled staff in non-engineering disciplines.
Close to Heathrow airport, the new HQ office is also a convenient hub for the company’s domain specialists located in other Analog Devices locations such as Munich, Germany, Boston, US and Limerick, Ireland. These technology and applications experts will now more easily be able to take part in UK customer meetings hosted by Analog Devices.
Roughly a quarter of Analog Devices’ business comes form the EMEA region, with around 10 percent that generated in the UK. The UK is seen as strategically important not just in terms of business volume and growth but also due to a culture of innovation and engineering talent.
For Analog Devices, the UK has a good mix of small, medium and large companies with no single large customer or region in the UK dominating in sales.
The new office, which has a distinctly contemporary look in contrast to the bland aesthetic commonly adopted by many engineering companies, underpins Analog Devices’ ambitious plans for growth in the UK. It easily accommodates all the staff who previously worked at Analog Devices and legacy Linear Technology offices in Weybridge and Marlow, with a generous additional floating capacity to accommodate customer meetings, visits by field engineers, training facilities and an expanding staff headcount.
The site of the new office used to be a vinyl record factory owned by EMI at which discs from the likes of the Beatles and Rolling Stones were once pressed – a link to the UK’s long audio engineering heritage which is mirrored in the decoration of the new office.
According to Mike Britchfield, European Vice President of Sales at Analog Devices, ‘the new office combines the past and the future’ and its long history ‘as a record factory is appropriate given our many customers in the UK’s renowned audio equipment manufacturing industry’
Mike adds that Analog Devices ‘sees’ the offices at the heart of London’s newest technology cluster as an opportunity to work on new business models for the ‘sensor to cloud’ and develop software, AI and complex system level solutions that are needed to deliver the innovation required to address next generation applications in communications, automotive, industrial, consumer, aerospace, and healthcare.
The development of the new office and the transfer of staff from the previous Marlow and Weybridge sites has been masterminded by Alastair Boyd, Sales Director for Northern Europe and Shalini Palmer, EMEA Sales Director for Mobility.
Shalini said: ‘The UK is a hub of innovation and knowledge with many world-class companies in specific technology domains – the market is large, but fragmented. That means you have to have a prominent and enduring presence in the country if you are going to be successful here.’