The two companies will be working together on Project Apollo, Baidu’s autonomous driving system platform. The collaboration is expected to enhance autonomous driving solutions for the open platform, including sensor fusion, algorithms, and ecosystem partners.

“There are stunning innovations being developed in China by traditional automotive companies as well as the disruptors in car manufacturing,” says Chris Jacobs, Vice President, Autonomous Transportation and Safety at Analog Devices. “ADI offers groundbreaking advantages in autonomous driving, cabin electronics, and EV and HEV powertrain. We are excited to collaborate with Baidu and are committed to offering our cutting edge solutions to help advance technologies in this fast emerging and evolving era of smart driving.”

The collaboration, says ADI, will focus on providing comprehensive, systematic, and reliable solutions to address autonomous driving and intelligent connectivity critical to the future of smart traffic. The two companies will share resources and technologies to further develop the sensing and navigation application for Project Apollo including radar, LiDAR, Inertial Measurement Units (IMU), A2B/C2B bus, and digital signal processing (DSP) products.

According to the company, the quality of its sensor data allows the platform’s artificial intelligence (AI) system to be better informed about the world around it and make the decisions well in advance of potential obstacles, helping to reduce the chances of autonomous vehicle accidents. In addition, says ADI, its Drive360 navigation and perception solution – comprising radar, LiDAR and IMUs – functions as a safety shield around the vehicle, as these three sensing modalities are fused together, giving the vehicle its sense of sight and feeling.

Baidu opened its autonomous driving technology to third parties last year in order to accelerate development and help it compete with other autonomous driving efforts. Analog Devices joins many other Project Apollo partners, including Intel, Microsoft, Nvidia, Ford, BMW, Daimler, NXP Semiconductors, ON Semiconductor, Velodyne LiDAR and many others.

Analog Devices

Related articles:
NXP, Baidu partner on Open Autonomous Driving Platform
ADI buys radar sensor maker in autonomous systems push
Daimler tests automated driving in Bejing’s chaotic traffic

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