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Analog Devices, Seeing Machines team on sophisticated ADAS

Business news |
By Rich Pell


Chipmaker Analog Devices and vision-based monitoring technology company Seeing Machines have announced a collaboration in support of high-performance driver and occupant monitoring system (DMS/OMS) technology. The collaboration, say the companies, pairs ADI’s advanced infrared driver and high-speed Gigabit Multimedia Serial Link (GMSL) camera connectivity solutions with Seeing Machines’ artificial intelligence (AI) DMS and OMS software to support powerful eye gaze, eyelid, head, and body-pose tracking system technology that more accurately monitors driver fatigue and distraction.

The combined solution will readily meet European Commission General Safety Regulations (GSR) and European New Car Assessment Program (Euro NCAP) requirements. It is also conducive to enabling future occupant monitoring features and a range of in-cabin camera placement options, previously unworkable due to challenges related to power efficiency, functional safety, hardware footprint, and image quality.

Semi-autonomous driving systems rely on in-cabin DMS and OMS to recognize and address driver fatigue and distraction. These systems must operate in all lighting conditions and require proper infrared lighting to ensure image quality on a frame-by-frame basis necessary for eye tracking in real time. The combined solution from ADI and Seeing Machines, say the companies, leverages ADI’s industry-first infrared driver for DMS and OMS, capable of delivering up to 100W of peak power in a compact and functionally safe solution. This allows for a non-intrusive, smaller camera module in a vehicle’s cabin.

Seeing Machines’ AI software interprets signals from the optical hardware, monitors and diagnoses the problem, and combines with ADAS features to enable output signals to warn drivers and vehicle occupants when necessary.

“Seeing Machines exists to get people home safely, and our work with ADI aims to support semi-autonomous driving with increased safety levels to deliver what we call ‘supervised automation’,” says Nick DiFiore, SVP and GM of Automotive at Seeing Machines. “ADI’s proven automotive-grade, near-infrared drivers and GMSL devices enable a sophisticated optical path to provide critical illumination and high-speed video bandwidth for real-world and real-time processing of interior cabin environments.”

Yin Wu, Director of Automotive Product Line Management at Analog Devices says, “Cabin monitoring is complex and requires careful integration of infrared illumination, image capture, data processing, and algorithm layers to achieve a real-time response. Together with Seeing Machines, we are supporting the automotive industry with pragmatic solutions to help reduce collisions and save lives.”

ADI’s MAX25614 IR LED driver and GMSL serializer and deserializer (SerDes) connectivity solutions are supporting Seeing Machines’ FOVIO DMS and OMS solutions.

Analog Devices
Seeing Machines


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