The agreement concerns the EMEA region, except Russia, Ukraine and Israel.
The two companies have an overlapping strategic focus on market segments such as industrial, automotive, energy, RF & wireless. Together, ADI and EBV will meet customers’ expectations for high performance products and technical support. In addition, engineer-to-engineer training and technical exchanges are already underway to ensure customers get excellent design support.
“We welcome the opportunity to benefit from EBV Elektronik’s dynamism and entrepreneurship. This will take us to a new base of customers in the region,” said Carsten Suckrow, Vice President, Sales, EMEA. “We are not simply opening a channel that takes orders, but rather engaging with highly qualified go-to-market experts whose clear directive will be new demand creation and growth.”
“Adding a strategic franchise like ADI to our linecard is great for EBV and our customers as well as positive for all suppliers in the long run. EBV will become an even more attractive partner for our customers which will generate more opportunities also for our existing franchises. We see this as a win-win-win situation”, said in a statement Slobodan Puljarevic, President and CEO of EBV Elektronik.
From left to right: Slobodan Puljarevic, President & CEO EBV Elektronik, and Dr. Carsten Suckrow, Vice President Sales EMEA Analog Devices
Visit EBV Elektronik at www.avnet.com