One of the interesting elements of the launch of the Apple iPhone 13 Pro was reaching the psychological level of 1Tbyte of storage. A boon for supplier Kioxia which supplied the flash moroy for the previous generation, the large amount of storage is in line with improvements designed to appeal to film makers of all kinds, but it is the higher performance of the camera sensors and the processing that is key for edge processing despite the 5G cellular capability from Qualcomm.
The camera sensors with 1.9um pixels let in more light and add Ultra Wide, Wide, and Telephoto modes. Cinematic mode records videos with automatic focus changes to capture cinema-style moments, and allow the focus to be changed during and after capture, one of the key advantages of the mope complex lightfield capture technologies.
Key to this is the A15 Bionic chip, built in TSMC’s N5 5nm process, with five GPU cores and a faster machine learning Neural Engine processor with 16 cores capable of 15.8TOPS. The 6-core CPU has two new high-performance cores and four new high-efficiency cores for the system control.
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These handle the focus adjustment and new computational photography features like Photographic Styles to personalise the look of images as well as low light Night mode and the sensor-shift optical image stabilisation (OIS) that stabilises the sensor instead of the lens.
Both models also have end-to-end professional workflows in Dolby Vision HDR, and for the first time, ProRes, an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher colour fidelity and less compression without having to download to the cloud, even via 5G. This edge capability is enabled by video encoders and decoders in A15 Bionic and flash storage pipeline.
“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”
Apple is looking to minimise the impact on the environment, including the use of 100 percent recycled rare earth elements in magnets in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also introduce 100 percent recycled gold on the plating of the main logic board and the wire in the front camera and rear cameras.
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