Arduino@Heart program offers increased visibility to marketable Arduino-based designs
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To make the cut, Arduino has launched the Arduino@Heart program and is hoping to build strong partnerships with companies and individual makers whose products are based on the Arduino technology and who would like to be clearly identified as supporters of the Arduino project.
The Arduino@Heart program is a Brand License Agreement designed for makers and companies wanting to make their products easily recognisable as based on the Arduino technology. The fee for them is maximum 5% of the wholesale price. Arduino supports @Heart partners through promotion of their brand, products and content on its site with links to documentation and tutorials. This helps ensure that partner brands are marketed to the right target groups and are clearly associated with Arduino.
The first companies involved are littleBits Electronics; Smart Citizen; Bare Conductive; Aesthetec Studio; primo.io; EarthMake.
Becky Pilditch, founder of Bare Conductive, explained her experience with Arduino: “From the day we received our first Uno as students, until the development of our very own Touch Board, we have been keenly aware that Arduino is synonymous with innovation, thoughtful design and quality for the open source community. We are therefore honoured and very excited to be invited to participate in the Arduino@Heart program.The Arduino@Heart program offers us a chance to both give credit and contribute to evolving the open source space that Arduino has pioneered.”
More about the Arduino ecosystem at www.arduino.cc
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