Arrow boost for IoT startups in Microsoft scheme

Business news |
By Nick Flaherty

Arrow Electronics will supply IoT and engineering services to help startups in the Microsoft scheme access the enterprise market, enabling them to scale and grow.

Microsoft for Startups is a comprehensive program that delivers the technology, go-to-market and community benefits needed to catalyse startup success. The program helps B2B startups from more than 140 countries sell their innovations to Microsoft’s enterprise customers. The program includes a wide range of technical and commercial support to enable startups to scale and grow.

This commitment to startup success has led to a collaboration with Arrow’s IoT and engineering services team. Arrow aggregates and integrates a diverse set of technologies to bring startups’ connected products to market. Through focus verticals in agriculture, medical, industrial, and smart cities, Arrow is uniquely positioned to provide the crucial building blocks in wireless, gateways, cloud, and sensors for complete IoT solutions.

Supporting IoT startups is of utmost importance for the Microsoft for Startups program. This collaboration with Arrow will combine the twinned areas of expertise in scaling solutions from both a software and hardware perspective. By working together, the goal is to enable startup success using Arrow technology and support to connect to the Microsoft Azure Cloud.

“Through this collaboration, we will bring in our shared expertise in cloud, enabled through hardware, to accelerate the go-to-market strategies of the world’s most exciting startups,” said Andrew Macadam, global multi-country managing director, Microsoft for Startups.

With its wide range of products, services and know-how, Arrow can address every component of an IoT solution – from core electronics to IT. Arrow offers services across the entire life cycle, including sensors, connectivity, cloud, analytics, security, IT infrastructure and asset planning. Arrow also offers engineering services on a modular basis to address either specific needs or a complete system, providing product engineering and semiconductor design services. Arrow’s service offerings include digital transformation and connected IoT syems using Microsoft Azure cloud platforms.

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