Arrow Electronics, Submer team up on sustainable data centers

Arrow Electronics, Submer team up on sustainable data centers

Business news |
By Jean-Pierre Joosting

Arrow Electronics and Submer, an innovator in advanced immersion-cooling for data centers, cloud and edge computing, have signed an agreement to provide highly efficient, high-density computing to enterprise customers in EMEA (Europe, Middle East and Africa). Under the agreement, Arrow will utilise energy and cooling expertise from Submer with custom-engineered hardware from Dell Technologies OEM Solutions, alongside Arrow’s own tailored support and services, to deliver turnkey systems.

By combining Arrow’s worldwide supply chain, engineering services and support capabilities with Submer’s innovative immersion technology, the collaboration helps ease the deployment of environmentally sustainable data center systems at a global scale.

“For over 85 years, we have been guiding companies through their innovation journey with a broad offering of global products and services. Our ability to assist companies in scaling up and out allows them to focus on accelerating their core businesses,” said James Stannard, vice president, sales for Arrow’s global services business in EMEA.

“Submer is on a mission to provide the technology that enables machine-optimal environments, paving the way for a new generation of immersion-cooled data centers, and Arrow and Dell are key companions on this journey,” said Daniel Pope, Submer CEO & co-founder. “Thanks to our immersion cooling technology, we are able to bring efficiency, density and peace of mind to those wanting to run complex, high-density workloads in a sustainable way.”

Immersion cooling is changing the traditional landscape of data centers. The immersion-cooling market is driven by the rise in global IP traffic and the increased use of supercomputers and hyperscale data centers worldwide.

Demand for technologies that improve a company’s cost effectiveness and contribute to its sustainability goals is on the rise. There has been an increase in pressure on the industry to decrease its impact on the world’s natural resources and environment. One of the best ways companies can address this is by improving their power consumption metrics. Installing immersion cooling, a method which submerges computer components (or full servers) in a thermally, but not electrically, conductive liquid (dielectric coolant) is a proven, highly effective step to reduce a computer’s environmental footprint.

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