With peak data rates approaching 100 megabits per second, the enhanced "Audi connect" services in the A3 are expected to transform the user experience and provide enhanced features such as an in-car Wi-Fi hotspot, Internet radio, Web services and an augmented navigation system that presents street level visual imagery streamed to the vehicle.
"Audi was the first automaker to highlight the potential for LTE connectivity in vehicles at CES 2012 and now becomes the first automaker to announce a commercial model with embedded 4G LTE connectivity," said Ricky Hudi, chief executive engineer of electrics/electronics, Audi AG. "As a highlight, we will soon be offering a fully integrated LTE link for our Audi connect services in the new Audi A3 in 2013."
The Gobi MDM9215 chipset will be implemented by Audi in the automotive module. The solution will power Audi connect with 4G LTE speeds and is designed to enable enhancements to real-time navigation, weather and travel information while providing ultra-fast Wi-Fi hotspot access for up to eight devices in the car. Qualcomm has been embedding its Gobi technology with leading automakers for more than a decade and is currently the largest supplier of 3G and 4G technologies and chipsets for passenger-car telematics and connected-car services, with tens of millions of connected vehicles in operation worldwide.
"We hope to introduce to automobiles the same 4G LTE connectivity that Qualcomm brought to today’s leading smartphones and mobile computing devices," said Kanwalinder Singh, senior vice president of business development, Qualcomm Technologies, Inc. "The capabilities of the MDM9215 chipset allows Audi to define a new in-car media experience, including viewing and interacting with content on the head unit as well as on passengers’ own Wi-Fi-connected smartphones and tablets, all at 4G LTE speeds."