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Baseball card collecting goes crypto

Baseball card collecting goes crypto

Business news |
By Rich Pell


Topps is best known for its Bazooka candy products and as a leading producer of American sports and non-sports themed trading cards. Now, says the company, it will build on its legacy as an innovator of digital collectibles by releasing its flagship yearly baseball card collection for the first time as NFTs – digital originals that are non-fungible, meaning they cannot be duplicated.

Artwork from the physical 2021 Topps Series 1 Baseball release, including iconic throwback card templates, anniversary sets and more, will be digitally enhanced and creatively reimagined as officially licensed Topps MLB NFT collectibles.

“The partnership between Major League Baseball, MLB Players, Inc. and Topps has delighted collectors and fans for generations, celebrating the legendary players and iconic moments that have defined America’s Pastime,” says Tobin Lent, VP & General Manager of Topps Digital Sports & Entertainment at The Topps Company. “Our MLB blockchain NFT series debut marks a historic moment in the modern evolution of collecting for both traditional and new collectors. We’re excited to bring almost a decade’s worth of digital collectibles innovations to 2021 Topps Series 1 and provide another fun avenue for fans to collect their favorite heroes and moments with secure digital ownership on the blockchain.”

Jamie Leece, Senior Vice President, Major League Baseball Games & VR adds, “Generations of Major League Baseball fans have expressed their passion for the sport and the players through Topps baseball cards. We are thrilled to see Topps extend that experience through NFTs.”

The Topps Series 1 Baseball NFT release will include standard and premium collectible packs for purchase, with card rarities ranging from Common to Legendary and even Legendary Limited-Edition 1-of-1 Platinum Anniversary cards. Collectors, says the company, will be delighted to find all types of NFT collectibles in this release including motion graphics, nostalgic card templates and other digital flourishes that provide deeper engagement.

“As collectibles enjoy a breakout moment with NFTs and blockchain technology,” says Evan Kaplan, Managing Director of MLB Players, Inc., “we can’t think of a better way to honor the legendary players from years past and look forward to the incredible careers ahead of today’s stars and breakout rookies. These Topps cards offer a new innovative way for today’s collectors and fans to connect with their favorite stars.”

The company has been bringing digital collectibles to market since 2012, with the launch and continued growth of their suite of mobile sports and entertainment digital collectibles apps, including their flagship baseball app, Topps BUNT. With this release, says the company, Topps Series 1 joins a rapidly growing collection of officially licensed Topps NFT collectibles on blockchain. Previous releases included Godzilla NFT Collectibles and Garbage Pail Kids.

Earlier this month the company announced that it will go public through a merger with special purpose acquisition company (SPAC) Mudrick Capital Acquisition Corp. (NASDAQ: MUDS) – a deal that values Topps at $1.3 billion. The deal is expected to close in the late second or early third quarter and the combined company will be called Topps and will trade on the Nasdaq under the ticker “TOPP.”

For more information the Topps Series 1 Baseball NFT release, see “A New Era of Baseball Card Collecting.” The sale begins on Tuesday, April 20 at 1PM ET until sold out.

The Topps Company

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