BMW brings CinemaScope-like HUD to series production
BMWs new head-up display is called Panoramic Vision and will go into series production with the first models of the “Neue Klasse”. This was confirmed by BMW CEO Oliver Zipse during his speech at the 2023 Annual Conference.
For the Neue Klasse (lit. “New Class”), whose name refers to the company’s pioneering models in the 1960s, the BMW Group is currently developing a new technological platform for electric vehicles that will set new standards in digitalisation, sustainability and design. The Head-Up Display developed by Continental, with its projection across the entire width of the windscreen, creates a new type of interaction and information surface for all occupants.
The Panoramic Vision turns the windscreen into a single large display, opening up new possibilities for the design of our vehicles. It offers users a range of display options. They give drivers the freedom to decide for themselves what information they want to display in the field of view. Optionally, the HUD can also be set so that all occupants can see all content. BMW’s head of development Frank Weber was not stingy with his own praise: “The revolutionary projection and the significantly clearer cockpit result in an impressive new spatial and driving experience. We are taking our proven motto ‘eyes on the road – hands on the wheel’ to a new level.”
Display content visible to all passengers across the entire width of the windscreen
The Panoramic Vision reflects the information relevant to the driver and passengers with high light intensity and contrast on a dark-coated area at the lower edge of the windscreen. This creates a sharp image that is visible at all times across the full width of the windscreen. The information that is essential depending on the driving situation is always in the right place at the right time.
In the BMW iDrive operating system for the Neue Klasse, which was also recently renovated, the BMW Panoramic Vision represents BMW’s traditional approach to driver orientation. On-board computers with digital displays first appeared in the BMW 7 Series of the 1980s. The first BMW iDrive in 2001 reduced the number of switches and buttons, creating a tidy interior. This was followed shortly afterwards by the first series-production BMW Head-Up Displays. With the new widescreen HUD, the BMW Group continues to develop the BMW iDrive operating concept.
At the Consumer Electronics Show (CES) in Las Vegas at the beginning of the year, the company presented its vision vehicle BMW i Vision Dee, showing how an extended head-up display can also be used for the display operating concept and an immersive user experience in the future. The study shows the fusion of reality and the virtual world by turning the windscreen into a projection surface. In the vehicles of the Neue Klasse, this technology will now flow into series production.
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