BMW selects HERE for (almost) worldwide real-time traffic information services

BMW selects HERE for (almost) worldwide real-time traffic information services

Business news |
By Christoph Hammerschmidt

Road traffic is a very dynamic affair: temporary road closures, traffic jams, detours – these are all things that are taken into account in conventional navigation systems with a considerable time delay at best. Modern systems – also and especially with regard to automated driving – therefore work with real-time traffic information from the cloud. BMW has now contracted the data provider HERE for its Connected Navigation Systems (CNS). In future, the company will provide real-time traffic information with high spatial accuracy in 70 countries. In addition, HERE data will support the “Learning Navigation” function as part of BMW’s Operating System 8.

The HERE service, called Real-Time Traffic, can be found in BMW’s new flagship Series 7 model, but can also be set up in all BMW vehicles from the 2020 production year. Vehicles from production year 2018 onwards can be upgraded via over-the-air update, with an automatic switch from the previous data provider to HERE.

HERE’s Real-Time Traffic delivers updated information on traffic volumes and relevant incidents to the car every minute. The service provides drivers with detailed, lane-by-lane information about traffic congestion and potential road hazards. It also offers an automatic rerouting function to help drivers stay safe on the road and save time. With HERE’s data, drivers also receive a traffic forecast that can be used to plan trips.

The HERE service aggregates and analyses billions of data points from a variety of sources, including vehicle sensor data from different car brands. The service provides information on lane closures and traffic flow for specific lanes. This allows HERE Real-Time Traffic to very accurately represent real traffic conditions.

BMW’s Learning Navigation feature uses data from HERE’s Predictive Routing service to create personalised route recommendations. The function learns individual driving patterns to personalise navigation. The system uses insights from the analysis of driving patterns to make predictions and recommendations for upcoming trips, departure times, destinations and routes. In addition, HERE Predictive Routing actively monitors traffic conditions along regularly travelled routes. Based on current traffic conditions and the traffic environment, alternative routes or departure times are automatically suggested.

HERE introduced predictive routing technology ten years ago. Since then, the company has made it available for mobile devices and vehicles from various manufacturers. To ensure maximum accessibility, HERE now offers the technology completely cloud-based. BMW is the first company to use it in this form in its vehicles.

HERE considers predictive routing to be an essential part of its connected driving portfolio. The offering includes extensive standard applications, connected services and SDKs built on the HERE platform. This helps automotive customers move towards on-demand and scalable navigation that goes beyond traditional infotainment business models. This includes deep integration of driver assistance systems, comprehensive support for electrification and recurring opportunities for monetisation through vehicle sensor data and e-commerce.

The portfolio includes both the HERE SDK for developing customised navigation applications and HERE Navigation, the world’s first cloud-based software-as-a-service solution for navigation and connected services. Both the HERE SDK and HERE Navigation include the Predictive Routing feature for integration into vehicles and applications.

Related articles:

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