Bosch appoints new CEO for Five AI

Bosch appoints new CEO for Five AI

Business news |
By Nick Flaherty

Bosch has appointed a new boss for its Five AI subsidiary, acquired in 2022.

Dieter Hoetzer has taken over as Vice President at Business Unit ADAS Systems, Software & Services, effectively the CEO of Five AI in Cambridge. The company is focussed on virtual testing of assisted and autonomous driving technology.

Hoetzer was previously Head of Product Area Localization at Bosch in Leonberg, Germany and vice president of development for the automated driving business unit.  

Five AI was founded by Stan Boland, who was CEO until November 2023. Boland previously founded modem company Icera, Neul and DSP company Element14.

The Five AI focus is on the algorithms that allow an autonomous vehicle to perceive the world around it using information from sensors such as cameras, RADAR, LIDAR, IMU, GPS etc, and on the algorithms that allow an ADS to make safe driving decisions in the presence of uncertain perception information. In several cases these algorithms use machine learning (ML) as part of their operation and an additional crucial focus is on how to become confident of the performance and safety of algorithms within an ADS and of the whole ADS.

To address the perception problem Five AI has activity in computer vision and machine learning including topics such as odometry and localization as well as Scene and object reconstruction, shape retrieval and completion and object detection, tracking and segmentation in sequences of images and point clouds.


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