Bose ensures optimum sound in future Volvo Cars

Bose ensures optimum sound in future Volvo Cars

Business news |
By Christoph Hammerschmidt

As a striking entry into its collaboration with Volvo Cars, electroacoustic pioneer Bose has unveiled its sound system for the new all-electric Volvo EX90.

The electric SUV, which will be launched in early 2024, marks the start of a new collaboration for the two companies. This will be extended to other models in the coming years.

By offering Bose as one of its expanded sound options, Volvo Cars will be able to deliver to its customers what Bose self-assesses as the legendary sound performance for which the company’s vehicle sound systems have been known for 40 years.

Bose and Volvo Cars engineers worked closely together to adapt the new 14-speaker sound system to the Volvo EX90’s specific interior. The system was developed using a new software-based proprietary tuning approach from Bose called Perceptual Sound Rendering (PSR), which gives system engineers more freedom and flexibility to precisely tune the audio performance for each seating position in the interior.

Instead of tuning from one speaker to the next, PSR allows engineers to holistically tune the overall system to achieve the desired performance target. With PSR, music reproduction is said to be more accurate, vibrant, lifelike and closer to the artist’s intent.

The Bose system also features Centerpoint 360, the latest generation of advanced digital signal processing that delivers a more enveloping surround sound experience than ever before.

Additional features of the Bose sound system for the Volvo EX90 include a technology called SurroundStage that balances audio performance and puts each listener acoustically at the center of the music experience, no matter where they sit in the vehicle.

With another technology called AudioPilot 3, the system offers noise compensation that monitors all sources of persistent background noise and automatically adjusts the music signal for a more consistent listening experience.

Bose Automotive’s approach to developing high-quality infotainment systems differs from that of other suppliers: Unlike traditional or after-market automotive systems, Bose systems are designed for specific vehicles and tuned for specific vehicles.


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