Cisco to acquire Wi-Fi indoor location analytics startup

Cisco to acquire Wi-Fi indoor location analytics startup

Business news |
By Rich Pell

July Systems’ platform, called Proximity MX, provides location analytics for physical spaces, and delivers contextually relevant communication to visitors in a building. The planned acquisition of July Systems, says Cisco, is intended to bolster Cisco’s enterprise Wi-Fi platform to enable superior indoor location services capabilities.

“Enterprises have an opportunity to take advantage of their in-building Wi-Fi for a broad range of indoor location services,” says Rob Salvagno, head of Corporate Development at Cisco and Cisco Investments. “In addition to providing seamless connectivity, Wi-Fi can help enterprises glean deep visitor behavior insights, associate these learnings with their enterprise systems, and drive better customer and employee experiences.”

July Systems’ enterprise-grade location platform offers features such as instant customer activation, data-driven behavioral insights, contextual rules engine, and APIs. The cloud-based subscription solution has a global footprint and is backed by end-to-end SLA.

“We plan to add July Systems’ platform and business context capabilities to provide a unified solution on which our partners and customers can build,” says Salvagno, “and deliver a range of indoor location services for industries as diverse as healthcare, government, logistics, manufacturing, sports arenas, hotels, education and retail.”

The acquisition, says the company, also supports its journey to intent-based networking — what it sees as a fundamentally new way of building and managing networks for the digital era. The July Systems acquisition ties to this vision of creating an open, programmable platform for innovation.

July Systems, which was founded in 2001, and Cisco have previously partnered for several years. The terms of the current deal were not disclosed, but it’s expected to close in the first quarter of Cisco’s fiscal year 2019.

July Systems

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