Concept tires win industrial design award

Market news | September 2, 2019

By Rich Pell

The company was recognized for its “Hexonic” and “HLS-23” concept tires. Hexonic is a self-charging, self-diagnosing tire for fully-autonomous car sharing that provides optimized driving solutions with smart sensors, while HLS-23 represents Hankook Tire’s future logistics transport system.

Featuring separable treads arranged in two columns, HLS-23, says the company, guarantees sustainable logistics services through individual or assembled group operation based on the size and weight of the deliverables, traveling through road-coordinate recognition and self-charging.

“We are honored to be recognized by IDEA, one of the most prestigious design awards in the world,” says Hankook Tire President & CEO Hyun Bum Cho. “The award from IDEA 2019 has enabled Hankook Tire to demonstrate its innovative design leadership to the world. We will continue our efforts to improve our cutting-edge technology and competitiveness as a global leading company.”

Earlier this year the company won three “Winners” in the categories of Professional Concept and Product at iF Design Award 2019 for its concept tires Hexonic and HLS-23, as well as its passenger car Kinergy 4S 2 tire. In March, the company was recognized as the winner of Product Design at Red Dot Award 2019 for its new ultra-high performance flagship tire, Ventus S1 evo 3.

The International Design Excellence Award is a premier international design competition sponsored annually by the Industrial Designers Society of America (IDSA) and judged by top design experts across the globe. The best design is selected every year through comprehensive evaluation of various judging criteria including design innovation, user experience, and benefit to society.

Hankook Tire America