Consumer equipment shipments falling in 2023
Consumer electronics purchasing has got off to a weak start in 2023 leading International Data Corp. (IDC) to lower its forecast for personal and tablet computer shipments in 2023.
The market researcher now expects the two categories combined will total 384.8 million units in 2023, down 15.2 percent compared to last year. Tablet shipments will contribute 134 million units and personal computers 250.8 million units.
Global personal computing device forecast by product type, shipments, annual growth, and 2023 to 2027 CAGR (shipments in millions of units). Source: IDC.
IDC expect the market to rebound in 2024 to 403.1 million units during the year and growing to 425 million by 2027.
“In the last two years, average selling prices (ASPs) have risen dramatically as a result of component shortages, inflation, logistics disruptions, and rapid product mix shifts,” said IDC research vice president of devices and displays Linn Huang, referring to the PC market. “With the shortage abruptly turning into surplus, we’ve seen prices come down due to liquidation and mix regression. We expect this to continue throughout the year with ASPs projected to decline 2.8 percent to US$700. This would mark the first ASP decline for a full year since 2015.”
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