The responsibilities of Chongqing Messring Trading Co. LTD primarily include services for Messring built crash-test facilities, upgrades as well as calibration of M=BUS data logging systems and sensors. Like all measurement instruments, when used regularly this hardware has to be tested periodically and recalibrated to ensure precision. The same applies to the system technology that Messring has installed in cutting-edge testing facilities all over China, as precision is the paramount issue when it comes to automotive testing. Large-scale crash-test facilities up to 300 meters in length, such as the recently opened state institute CAERI (also in Chongqing), have to be able to test cars with maximum precision in order to provide valid measurement data. After several hundred crash tests, the system needs to operate with the same level of precision as it did during the first test.
Beyond Europe, China is Messring’s largest market; in the past ten years, the company headquartered in Krailing near Munich (Germany) has planned and implemented ten large-scale crash test facilities in China. By setting up a large-scale replacement parts warehouse for its products in Chongqing, the company can eliminate time-consuming transport from Germany to its customers.
The offices of Messring China Limited, which was established as a wholly foreign-owned enterprise (WFOE), are located on Jinyu Avenue in the Beibu District of Chongqing, a city with a population of 4.3 million (inner city). When it came to choosing the new site, a central location was essential, particularly as the goal was to provide high quality services locally and build a replacement parts warehouse that quickly satisfies the clients’ needs.