Customer experience drives mobile apps and web analytics
According to a MarketsandMarkets™ research report, the global mobile apps and web analytics market is expected to grow from USD 6.9 billion in 2020 to USD 15.7 billion by 2025, at a CAGR of 17.9% during the forecast period.
Today, most organizations are generating data in every minute that can be of any shape, format, size, and structure. With traditional data architecture and models, it becomes difficult for organizations to effectively maintain data and make decisions. Enterprises have further realized the need for systems that can access large volumes of data and empower data analysts to focus on data-driven objectives to gain data insights. Modern mobile apps and web analytics is able to leverage big quantities of data in a consistent way with algorithms to drive real-time results with streaming data. They will provide speedy and efficient analytical procedures – allowing businesses to work faster and achieve business goals.
The mobile apps and web analytics market covers applications such as mobile advertising and marketing analytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance and advertising optimization, and others (customer churn analysis and brand management).
Accurate, detailed performance tracking is a powerful tool that provides the basis for intelligent decision-making. Reporting and analytics let users adjust and fine-tune their online marketing initiatives to optimize conversion rates, marketing campaigns, and the overall website RoI. SEO tracking is an essential part of evaluating a campaign’s success. It is the process of measuring the performance and progress of a campaign. It helps marketers objectively identify the SEO metrics, such as the time on site, bounce rate, and exit rate.
North America is expected to dominate the global market from 2020 to 2025, owing to the presence of several solution vendors in the US. Canada has the highest internet penetration rate responsible for the growth of North America. Additionally, the presence of several vendors and favorable support environments has led to the foundation of a robust support ecosystem in the region.