Debug firm appoints former PicoChip exec as CEO
Baines takes over from Graham Pink who was interim CEO following the departure of Karl Heeks in December 2014.
Ultrasoc (Cambridge, England) was originally founded in 2005 to commercialize work done at the University of Kent on chip design and systems development tools for embedded multiprocessor system on chip (MPSOC) design. Later work done at the University of Essex under Professor Klaus McDonald-Maier, who is a co-founder of the company, was added. Professor Klaus McDonald-Maier serves the company as chief scientific officer. UltraSoC’s core offering embeds debug and analysis capabilities into the silicon chips that are used in today’s electronic products. This allows chip designers to design and debug their devices more quickly, and to offer their customers innovative features such as in-service power consumption optimization, self-testing and failure detection.
Baines was previously vice president of strategic marketing at Mindspeed following that company’s acquisition of Picochip (now part of Intel), where Baines had served as vice president of marketing. His history includes time with Atlantic Telecom, Pond Ventures and Analog Devices.
“UltraSoC has a great team and game-changing technology,” said Baines, in a statement. “We’re not only empowering designers to create better products first-up, more quickly and easily – we’re also giving them the opportunity to use connectedness and analytics to refine the performance and features of those products when they’re actually in use. This really has never been possible before.”
Chris Gilbert, chairman of the UltraSoC board of directors said: “We believe his passion and ability to translate great technology into real-world impact are exactly what’s needed to take UltraSoC to the next level of success.”
UltraSoC’s VC investors include Octopus Investments, Secret Escapes, SwiftKey, graze.com and YPlan.
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