Demand for OLED materials on a 6% CAGR, reports Technavio
The 70-page report which lists anode, EML, encapsulation, ETL, HIL, HTL, and substrate, as the seven major segments based on materials, highlights three market drivers contributing to that steady growth: the increasing adoption of OLED in smartphones, the high adoption in TVs and gaming devices and the growth of wireless devices.
In 2016, around 70% of world’s population owned a smartphone. The growth is mainly because of the availability of the low-cost smartphones that are paving the way for commerce in emerging markets. The number of OLED display users grew by 30% in 2016. Integrated devices with displays are driving the development of OLED in the market. For instance, Samsung Galaxy S6 and Samsung Galaxy S7 smartphone series are equipped with an OLED display, and the sales of Samsung Galaxy S7 Edge model remain higher than other mobile shipments.
OLED displays are mostly used in the TVs and VR headsets and new technologies such as flexible OLED (FOLED) are emerging for portable, roll-up displays.
While OLED TVs have been in the market since 2012, Sony offers several OLED monitors for the film and broadcasting industries including several products that include different portable monitors such as PVM 740 (7.4 inch), PVM 1741 (17 inch), PVM 2541 (25 inch), and the premium broadcast reference monitor such as BVM F170 (17 inch) and BVM F250 (25 inch), which vary in the screen size and the material used. In 2015, Sony also released several wireless devices equipped with OLED displays such as Vita gaming consoles.
Consumer electronics such as smartphones, laptops, TVs, and notebooks are always in demand and are becoming lighter, thinner, and more reliable. The consumer electronics segment is the largest contributors to the revenue of the global OLED materials market and is expected to maintain its lead throughout the forecast period. The growing demand for consumer electronics is increasing the adoption rate of the OLED displays in the market. In particular, the growing use of tablets is expected to propel the growth of the global OLED materials market during the forecast period.
In terms of geography, Technavio sees APAC dominate the global OLED materials market, accounting for around 89% of the total market share. This can be attributed to the fact that many electronics manufacturing companies such as Samsung, Sony, Canon, Nikon, and Toshiba are based in countries like China, South Korea, and Japan.
Technavio Research – www.technavio.com
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