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Dialight brings LED lighting solutions to Brazil’s oil industry

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By eeNews Europe

background in sales and operations, and 25 years in the electrical supplies distribution business, Laercio most recently held senior management positions at companies with strong local presence and share in the Brazilian market, oriented to industrial end-users such as Nortel Suprimentos and REXEL Electrical Supplies.

Dialight will also add an assembly plant in Brazil in the second half of 2013, which will supply a complete product portfolio adapted to local industrial market requirements including INMETRO certified products for hazardous locations. The company expects to include local content to the fixtures manufactured in Brazil in order to provide an additional benefit to companies that need to comply with related local regulations.

Roy Burton, Group Chief Executive, said: “The new local presence in Brazil paves the way for Dialight to penetrate new key market opportunities in Brazil’s expanding oil, gas and petrochemical industries. It brings us closer to our growing customer base in South America, while growing our global presence.”

Dialigh Brasi’s new CEO Laércio Pereira said he believes that it is an exciting time for LED lighting in Brazil, and Dialight is well positioned to supply the upcoming Brazilian industrial lighting markets.

Dialight Brasil’s main market focus is the booming oil and gas industry in the largest South American country. The U.S. Energy Information Administration reported Brazil as the ninth largest oil producing country in 2010, producing approximately one-third of total oil supply in Central and South America. In this industry specific lighting solutions for hazardous locations are seeing huge and steeply rising demand.


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