Electrocomponents addresses SBC and IoT markets with OKdo brand

Electrocomponents addresses SBC and IoT markets with OKdo brand

Business news |
By Christoph Hammerschmidt

OKdo has one simple focus: to create an outstanding experience for all SBC and IoT customers, whatever their background, goals and ambitions, the company said in a press release. Besides selling hardware, it will provide end-to-end support for all SBC and IoT segments, spanning makers, entrepreneurs, industrial designers, educators and re-seller partners. A combination of software, development support and manufacturing services will round off the scope of OKdo’s actvtivities.  inspire and enable customers to generate new ideas and turn them into commercial reality.

“OKdo is testament to our passion for innovation,” said Electrocomponents CEO, Lindsley Ruth. “It brings SBC and IoT customers the latest products, solutions and ideas to inspire and enable them to create technology that makes life better.”

The company said it will build on existing relationships with SBC leaders including Arduino, BeagleBone and Raspberry Pi. In addition, OKdo announced partnerships with some of the world’s most influential technology companies, including Arm, NXP, Broadcom, Intel, and Seeed as well as rising tech start-ups like Zerynth and The Things Industries.

For the start, the company’s website went live in seven countries: the UK, France, Germany, Italy, Netherlands, US and Japan. OKdo’s projects portal will help makers connect and bounce ideas off each other, while entrepreneurs and industrial designers will benefit from industry-leading support, including manufacturing, prototyping, and a free cloud-based IoT development platform.

With the move, the new company plans to tap the fast-growing markets of single-board computers – such computers are not only in demand by large OEMs and system integrators, but also by an unmissable crowd of small businesses, freelance developers, semi-professionals and hobbyists. Comments Claire Doyle, OKdo’s Global SVP, Commercial: “SBC and IoT are demanding disruptive markets that expect imagination, creativity and technical expertise in abundance. Not just hardware, but the additional support and services that customers in these segments need to thrive and succeed.”

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