electronica plans scaled down exhibition

electronica plans scaled down exhibition
Business news |
A scaled-down electronica trade show will take place in November in Munich with 1194 exhibitors across seven halls, but with extra digital sessions.
By Nick Flaherty

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Electronica is planning a scaled down exhibition in Munich in November alongside additional virtual sessions.

The show currently has 1,194 exhibitors across seven halls from November 10th to the 13th. This compares to 3,124 exhibitors at the last show in 2018.

“electronica is indispensable as a meeting place for the industry. It is important for us as exhibitors to present our innovations and maintain intensive dialog with our customers, especially this year,” said Kurt Sievers, CEO NXP Semiconductors and Chairman of the Advisory Board of electronica. “In view of the current situation, the decision to digitize parts of the trade show offerings and thus to meet the special circumstances in an innovative manner is both right and important.”

A survey by the German Electrical and Electronic Manufacturers’ Association (ZVEI) has shown that the Covid-19 pandemic has hit revenues by an average of 14 percent.

“The coronavirus pandemic has led to a decline in revenues for a number of companies. That makes it all the more important for electronica to provide the industry with a platform this year, as usual, to generate renewed business momentum,” said Christoph Stoppok, Head of Components, Mobility & Systems at ZVEI.

The additional offerings include digital trade fair stands and conference broadcasts. That way, customers can also find out about trends in the automotive, embedded, IIoT, 5G, medical electronics and smart energy fields even if they are unable to be in Munich in person. As it already did in 2018, SEMICON Europa will be complementing the electronica trade fair program with solutions from the field of semiconductor production.

“We are delighted that electronica can take place. Even though we are reducing the total exhibition area, we are offering exhibitors the opportunity with this format to present themselves to the global market both in the halls and digitally. At the same time, visitors can attend electronica as usual in Munich or take part virtually in the event worldwide,” said Falk Senger, Managing Director of Messe München which hosts the exhibition.Due to the current situation, special measures based on the rules in place for everyday life will be taken to ensure the protection and safety of everyone involved even in times of the coronavirus crisis.

From September, trade fairs can take place again in Bavaria. A ban in the region on big events until at least the end of October issued by the federal and state governments does not apply to trade fairs, but explicitly refers to events at which contact tracing and hygiene regulations cannot be observed. These big events include folk festivals, major concerts or festivals.

“Together with the Bavarian State Government, we have developed a very convincing protection and hygiene concept that allows trade fairs to be held successfully even in these times and gives the industry the opportunity to meet again face to face,” said Senger.

The precautions include social distancing of at least 1.5m across the site, masks worn although these can be removed at exhibition stands, and the tracing of all participants through the pre-registration and the admission system.

The site plan electronica 2020 can be found here.

www.electronica.de/en

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