Electronics top dog Hudi leaves Audi, launches start-up

Electronics top dog Hudi leaves Audi, launches start-up

Business news |
By Christoph Hammerschmidt

According to a press release from Audi, Hudi is leaving the carmaker at his own wish and “in the most amicable terms” after 19 years. Among Hudi’s achievements are driving the internal and external connectivity of the car and the development of automated driving – among other projects, Hudi’s team developed a fully autonomous racing car. In addition, Hudi LED-ized Audi’s headlights and got OLED lighting on its way to series production. Having understood the value of semiconductors for the car of the future, he also established strategic collaborations with semiconductor manufacturers like Nvidia, ST and Infineon.


Born in Redwood City, California, Hudi joined Audi from BMW in 1997. As one of his first tasks at Audi, he established a laboratory for advanced electrics and electronics development. In 2000, Hudi assumed the responsibility for the company’s Infotainment development, since 2009 he was responsible for the carmaker’s entire electrics and electronics development. One of his focus points were advanced computing architectures that meet the demand of autonomous and connected vehicles – with particular preference to real-time data exchange. Against this background his new activity seems a logical choice: He will offer “expertise-as-a-service” to customers like online map service Here. Here has been jointly acquired by carmakers Audi, BMW and Daimler to create a detailed real-time data platform for the autonomous as well as the connected car.

Audi already announced a successor to Hudi: Dr. Thomas Müller (45), a physicist who is said to have massive expertise in automotive electronic systems and connected car. Like Hudi, Müller earlier worked for BMW. Currently he is serving Volvo as Vice President Electrical & Electronic Systems Engineering. Müller will assume his new job at Audi in December.

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