Eutelsat prepares ‘smart LNB’ for direct-to-home connected TV
Designed by Eutelsat, the ‘smart LNB’ is a new-generation electronic feed connected to an antenna with an embedded transmitter for interactive applications such as HbbTV, pay-per-view, social networking, personal subscription management and live show participation (voting, comments …). It will transform mass market Direct-to-Home satellite services by enabling broadcasters and platform operators to bolt interactive value-added services onto their broadcast platforms, circumventing viewer dependency on terrestrial fixed and mobile networks. This product meets increasing consumer expectation to manage and interact with content and also prepares the ground for machine-to-machine and home automation applications.
Fully compatible with existing consumer satellite equipment, the ‘smart LNB’ is based on open standards (DVB-S2, IP…) and highly efficient protocols developed by Eutelsat for the connection link, combined with optimised use of satellite spectrum in multiple frequency bands (C, Ku, Ka). As an IP-based tool, it will also enable content to be viewed on mobile devices in the home (smartphones, tablets, laptops).
The proof-of-concept and first prototypes have already been tested over Eutelsat satellites and are now ready for validation with platform operators and partners. Eutelsat has launched the industrialisation process with the first manufacturers with the objective that this new product will be adopted by further hardware manufacturers and become a pillar of future television infrastructure.
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