Upcoming Webinar: State of Marketing to Engineers – Europe Spotlight
This exclusive webinar explores the latest insights from the 2025 State of Marketing to Engineers report, with a special focus on the European engineering audience.
Backed by data from TREW Marketing, GlobalSpec, and Elektor, the session dives into how engineers in Europe discover, research, and evaluate technology—and how that differs from global patterns.
Whether you’re in marketing, sales, or communications in the electronics sector, this session will help you better understand how to reach European technical buyers with the right content, on the right channels, at the right time.
What You’ll Learn:
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Where European engineers go for technical information
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Which types of content build trust (and which don’t)
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How video, AI, and GitHub play out differently across regions
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Actionable best practices for localizing your B2B strategy
Speakers:
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Wendy Covey, CEO & Co-Founder, TREW Marketing
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CJ Haight, Content Marketing Manager, GlobalSpec
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Udo Bormann, Senior Marketing Manager, Elektor
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Moderator: Brian Tristam Williams, Editor, Elektor
For full event details and free registration:
https://streamyard.com/watch/QrhdpftdYUZn
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