Exide Technologies unveils new iPad-based battery training programme

Business news |
By eeNews Europe

Customers can learn directly on their iPad, or by downloading material to their computer. They can begin by learning the basics of battery technology, then progress to more complicated areas, such as how HVR prolongs battery life in AdBlue-equipped trucks.
The learning material is split into a series of books that can be downloaded from Visit the website from your iPad, download the books you want to read and then see them appear in your bookshelf within the iBooks app.
“We wanted to create a truly immersive learning experience, and the iPad made that possible,” says Magnus Ohlsson, VP aftermarket sales and marketing at Exide. “Sometimes customers will carefully go through the material from beginning to end, and other times they’ll use it to quickly find the answer to a question. We’re giving customers full control over what they learn and where they learn it, and giving them the knowledge they need to grow their business.”

Exide Technologies has trained its sales team to guide customers through the learning process. As well as helping to answer questions, they will offer advice on reducing labour costs, protecting market share and selling more higher-margin products.
Batteries are changing at unprecedented speed. With the increase in start-stop and regenerative braking systems, batteries are becoming more closely tied to the overall architecture of the car. Because the market is changing so quickly, said Ohlsson, Exide Academy will create more opportunities for resellers to increase their sales and profitability.
“Consumers are seeking out expertise in the latest battery technologies,” explained Ohlsson. “So we’re making sure Exide resellers will be best prepared to service the fastest growing segments of the car parc. Our goal is to help our customers outperform their competitors and become tomorrow’s leaders in the battery business.” 

Visit Exide Technologies at


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