Fairford changes name to Motortronics UK

Fairford changes name to Motortronics UK

Business news |
By Nick Flaherty

Motortronics in the US completed its acquisiton of Fairford in May 2018. The Fairford low voltage soft starter ranges, previously marketed as Synergy, Agility and PFE, will become VMX-Synergy, VMX-Agility and VMX-PFE. This brings the European corporate and product branding in-line with the Asian and American markets.

Motortronics UK will also start marketing a wide range of products from the Motortronics global range, including medium voltage soft starters, remote monitoring, transformers and control products.

Motortronics president , confirms: “We have planned this name change alongside other major strategy developments to facilitate improved innovation, production and marketing efficiencies throughout our global operations,” said Jim Mitchell, president of Motortronics.

Fairford first introduced digital electronic control of electric motors in 1979 and is regarded as global pioneers of soft starter technology, selling over 1m systems.

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