Farnell signs new global agreement with CUI

Farnell signs new global agreement with CUI

Business news |
By Jean-Pierre Joosting

Farnell, an Avnet Company, has signed a global franchise agreement with CUI Inc., a Bel group company, to expand its comprehensive line card and power portfolio. A total of 780 products from CUI’s broad range of efficient and reliable power products are now available to Farnell customers designing products for the consumer, Internet of Things (IoT), industrial and medical industries.

CUI focuses on providing design engineers with power products that meet their technical and manufacturing requirements. The extensive range includes external and internal AC-DC power supplies and DC-DC converters, adding depth and breadth to Farnell’s market leading power range. CUI offers complete design support and ease of use, providing design engineers with all the information and tools required to build new products.

Simon Meadmore, Global Head of IP&E at Farnell, says: “Farnell’s goal is to ensure that our customers have access to a broad and relevant range of components for new product development. Adding CUI products to our power portfolio will enhance our range of fully integrated and cost-effective power solutions for design engineers. Farnell and Bel have built a strong relationship based on delivering value to customers.”

Dan Bernstein, President and CEO of Bel says: “Farnell is an important partner for Bel and is integral to allowing us to better serve the engineering community throughout Europe. Based on Bel’s strong relationship with Farnell, we knew we could improve our product offering and availability by adding CUI’s power products to the portfolio. This will enable us to offer more product options with immediate availability online within Europe.”

Farnell has been a partner to Bel and its companies for almost 20 years, selling a broad array of products including magnetic solutions, power supplies, circuit protection, and interconnects. CUI was originally focused on oscilloscopes and electromechanical components, however seized an opportunity to design and manufacture power supplies, which has grown into a market-leading portfolio of AC-DC power supplies and DC-DC converters.

The CUI power product range will be available from Farnell in EMEA and element14 in APAC.

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