Flat OLED 4K TVs prepare to hit the high streets
The EF9500 flat OLED 4K TV series, which is scheduled to hit retail outlets nationwide in the USA in September 2015, is claimed to be the world’s first flat 4K Ultra HD resolution OLED TV displays.
The introduction of the EF9500 OLED 4K TV series mark the expansion of the LG OLED TV portfolio and triples the number of models in less than a year. The new series introduces flat-screen models to LG’s OLED line up, which also includes the EG9600 and EG9700 series of Curved OLED 4K TVs and its EC9300 Full HD Curved OLED TV model.
LG now plans to offer OLED TVs in 55-, 65-, and 77-inch class sizes, both curved and flat configurations, and 1080p and 4K resolutions.
"OLED TV is not just a new TV – it’s an entirely new category of television that delivers what experts and consumers alike are hailing as the best picture ever," said William Cho, President and CEO, LG Electronics USA. "The introduction of LG’s new flat OLED 4K TVs offers consumers more choices of OLED TVs at more competitive
pricing and makes the definitive statement that OLED is here to stay."
Blacks rendered by LG’s OLED TV are claimed to be up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible.
In addition to its flat configuration, another notable distinction of the EF9500 series is that it is the world’s first HDR-capable OLED TV, allowing consumers to display HDR content from both streaming content partners and external source devices. LG’s EG9600 Curved OLED 4K TV series soon will receive a firmware update that
enables consumers to stream HDR content from current and future streaming content providers. LG OLED technology is perfectly suited for HDR content because it delivers
the perfect black that only OLED TVs can achieve. By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, and claims to result in an exceptional – and more comfortable – HDR viewing experience.
LG is trying to make OLED TVs accessible to more consumers than ever before, offering models at prices comparable to many of today’s premium LCD/LED TVs. Even with new features and design enhancements, the 55EC9300 Full HD Curved OLED TV is now priced at $2,499 – more than 75 percent lower than the price of LG’s first-generation 55-inch class model, which first sold for $14,999 two years ago.
The new flat EF9500 series and the curved EG9600 series will be available at the same price – $6,999 for the 65-inch model and $5,499 for the 55-inch model – freeing consumers to enjoy OLED in either configuration, flat or curved, regardless of price.
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LG OLED TVs reveal flexible, curved and flat formats
LG quantum dot TVs to dual-track OLED sets
LG adds quantum dot technology to 4K ULTRA HD TVs
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