French gaming industry invests in digital tech
The investment is split into 5 million Euros which will go to Partech Entrepreneur II, Europe’s largest funds dedicated to digital innovation, launched last March, and the reminder 8 million which Partech Ventures will allocate to its start-up push program, Partech Shaker.
La Française des Jeux hopes to develop more ties with French digital start-ups while keeping a close eye on four fields of interest for the French gambling monopoly: emerging consumer behaviours, new modes of smartphone usage, new modes of digital content distribution and innovation in entertainment.
In effect, the French institution becomes Partech Ventures’ largest corporate investor from the gaming industry, with a clear goal to harness digital innovation for a better gaming integration and synergy between physical retails and online offers.
Doing so, the FDJ bets on the development of connected point-of-sales and new mobile applications to drive 10% of its future gambling sales through new digitally-enabled games (today the institution boasts over 27 million customers with an average weekly gaming spend of 9.30 euros, or 13 billion Euros collected in 2014).
In 2014, the FDJ recorded a 16.7% betting increase online, with sports betting growing no less than 45% and online lottery games growing slightly over 10% (that’s over a million active players on the institution’s website and about 20% of Lottery and Euro Millions bets performed via mobile phones).
For good communication measure, the FDJ claims the full connected gaming experience it will provide its customers will also re-inforce data privacy and adherence to French responsible gaming policies, allowing the same addictive gambling games provider to support personalized online assistance to problem gambling.
Visit Partech Ventures at www.partechventures.com
Visit La Française des Jeux at www.groupefdj.com
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