Global chip sales dip on soft demand
The growth of year-to-date global chip sales is still positive at 2.7 percent but given softening demand going into the third quarter – historically the strongest quarter – the indications are that 2015 could turn into a no-growth year for chip markets, or even one of decline.
The three-month average of worldwide sales of semiconductors in July was $27.88 billion, a decrease of 0.9 percent from July 2014. Global sales from July 2015 were 0.4 percent lower than the June 2015 total of $27.99 billion.
Regionally, year-to-year sales increased in China, Asia Pacific and in the Americas region but decreased strongly in Europe (-12.5 percent) and Japan (-13.3 percent), in part due to currency devaluation. This has been a persistent factor over the last year.
Exchange rate effects played a significant role in July, when comparing market growth in euros and in dollars. Measured in euros, European semiconductor sales were 2.549 billion Euros, down 0.3% versus the previous month but an increase of 7.1 percent versus the same month a year ago. And European sales for the year-to-date are up 12.7 percent compared with the first seven months of 2014. But whether measured in euros or dollars the short-time trend is slowing growth.
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