GM eBike brand name challenge seeks consumer ideas

GM eBike brand name challenge seeks consumer ideas

Market news |
By Rich Pell

Looking ahead to an all-electric future, says the company, it is developing “revolutionary, flexible electrification technologies” that will enable its designers and engineers to “dream beyond the traditional vehicle” and give customers the freedom of movement that they seek. In that vein, the company revealed two integrated and connected – but as yet unbranded – eBikes, one folding and one compact model.

Looking to have customers involved from the start, the company says it is asking enthusiasts from around the globe to help name the eBike brand through an eBike Grand Challenge crowdsourcing effort. The participant whose suggested brand name is ultimately chosen will receive $10,000, while nine other participants responsible for runner-up submissions will each receive $1,000.

“As an avid cyclist and urban commuter, I know how great it feels to get where I’m going easily and to show up sweat-free,” says Hannah Parish, director of General Motors Urban Mobility Solutions. “We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”

The company says that it is looking for ideas that are “simple, smart and bold concepts capable of bringing the eBike brand to life,” as well as being “fun” and capable of being understood around the world.

Interested participants can submit ideas until 10AM EST Monday, Nov. 26. The company will announce the winners in early 2019.

General Motors

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