Grosvenor Technology ends OEM relationship with Videcon
Grosvenor Technology’s Managing Director Andy Rainforth admits the decision to offer an OEM version of the product was the wrong one. He stated, “Our intention was for an exclusive and ‘lite’ OEM variant to be clearly differentiated from our own offering. Instead, we have caused confusion in the market, with customers believing we were using ‘distribution’ channels to sell our own products.”
Grosvenor Technology has seen sales of the Sateon access control product grow quickly in the last few years and doesn’t want to jeopardise the loyalty of its qualified customers. Rainforth continued, “I don’t think we really appreciated how much ‘added value’ security installers and systems integrators perceived in our strategy which helps protect professionals from the non-approved installers. When partners started criticising our OEM model, we responded to remove any confusion.”
When the company struck a deal to supply an OEM access control solution to a third-party manufacturer it never thought it would be marketed by others in a way that would draw parallels with the original Grosvenor Technology product offering and cause the industry to think others are distributing the same product on its behalf. This confusion also caused partners to question whether we still stand by our strategy of only selling to accredited agents.
The company is now removing any room for doubt and withdrawing the ‘lite’ OEM variant from sale and dissolving the supply chain agreement in question.
More information
https://www.grosvenortechnology.com
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