Growth in smartphones sees Nvidia enter top 5 application processor vendors
According to the report, competitive dynamics in the smartphone OEM and OS landscape continue to influence applications processor vendor fortunes and this is clearly reflected in the Q1 2011 rankings.
Qualcomm, Texas Instruments, Samsung, Marvell and NVIDIA featured in top-five revenue share rankings in Q1 2011. “After leading the smartphone applications processor market for several years, for the first time Texas Instruments (TI) lost its unit shipment leadership crown to Qualcomm in Q4 2010 and this trend continued in Q1 2011” commented Sravan Kundojjala, Senior Analyst. “Qualcomm strongly leveraged its broad integrated processor portfolio to address multiple price tiers of the smartphone market. Strategy Analytics estimates that Snapdragon processors accounted for 22 percent of Qualcomm’s total smartphone processor shipments in Q1 2011 and helped the company to maintain its average selling prices (ASPs).”
“2011 is proving to be a highly competitive year for applications processor vendors as smartphone OEMs are opening up their supply chains to multiple vendors. In addition, the smartphone market continues to fragment into multiple tiers, favouring those vendors with broad processor portfolios,” noted Stuart Robinson, Director of the Handset Component Technologies service. He added, “Strategy Analytics continues to believe that these dynamics will influence applications processor rankings in the next few quarters.”
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