HARMAN adds empathy and contextual awareness to vehicles
HARMAN, subsidiary of Samsung Electronics Co., Ltd., is unveiling the next evolution of its groundbreaking innovations — a suite of intelligent, contextual technologies and products that are making vehicles not only smarter but empathetic.
The technology aims to enable vehicles that not only just respond to commands but also understand the drivers needs and preferences, and creates an environment that uniquely engages with the driver and passengers.
Expectations for vehicles are no longer limited to performance and reliability — drivers and passengers demand integrated, personalized experiences akin to the smart devices they use daily. For years, HARMAN has been at the forefront of in-cabin innovation, turning the car into a connected, responsive hub of activity. Products like Ready Upgrade, Ready Care, and Ready Display, infuse vehicles with a “brain,” “senses,” and a “voice.” More recently, HARMAN leveraged sensors and feedback loops in automotive products such as Seat Sonic for immersive audio, Ready Vision for augmented reality displays, and Ready Connect for ubiquitous connectivity to the outside world.
Now, HARMAN is propelling the industry further once again with the latest enhancements to its Ready product portfolio by making cars empathetic.
First, HARMAN is introducing “Luna,” an avatar powered by Ready Engage, its new emotionally intelligent AI system. “Luna” personalizes interactions through voice and visuals, fostering a natural and intuitive bond between occupants and technology. Integrated with the advanced Ready Vision products, including the award-winning QVUE windshield display, it delivers immersive augmented reality features like dynamic street visualization and transparent hood views to elevate safety, comfort, and engagement. Fully customizable by each automaker, the Ready Engage AI system redefines the in-cabin experience by deeply connecting to its occupants’ needs and environments.
Helping to power these innovations are the Ready Upgrade cockpit domain controllers and central compute unit (CCU) platforms. These serve as the “brain” behind intelligent in-cabin experiences, seamlessly integrating products like Ready Engage into vehicles. Ready Upgrade reduces development cycles and costs with turnkey systems, enabling software updates as fast as every 3 months and vehicle launch updates in as little as 6 months. HARMAN is collaborating with HL Klemove to take this innovation further, delivering a light CCU based on HARMAN Ready Upgrade and HL Klemove’s Level 2 software stack and ADAS sensor set. In the next level of their collaboration, HARMAN and HL Klemove are now developing a product-grade CCU platform that will integrate their latest cockpit and ADAS feature sets and offer automakers shorter time to market and full flexibility to customize.
“HARMAN is pioneering the next frontier in automotive technology by translating user states and situational understanding into truly contextual in-cabin experiences,” said Armin Prommersberger, Chief Technology Officer at HARMAN International. “Our products go beyond proven, technical excellence. We help OEMs deliver differentiation and deeper engagement for their customers, making us the transformation partner of choice for automakers.”
Designed to work individually and together as integrated systems, the suite of Ready products redefine in-cabin experiences with innovations that adapt to evolving consumer and automaker needs.
The Ready portfolio brings vehicles to life with empathetic, in-cabin systems that understand and adapt to driver and passenger needs. By integrating advanced sensors, actuators, and immersive displays, these technologies support safe and more comfortable journeys. The Ready Care in-cabin monitoring product takes empathy to the next level, using AI and neuroscience to monitor a driver’s cognitive and visual load as well as breathing rate to detect distraction or drowsiness, offering real-time, tailored interventions to reduce stress and enhance focus. Meanwhile, the new Ready Aware vehicle-to-network (V2N) software-as-a-service (SaaS) product adds situational intelligence by delivering precise, machine-learning-powered alerts that anticipate road hazards and enhance decision-making, creating a driving experience that feels smarter, safer, and more personalized. In addition, Ready Display, powered by Samsung Neo QLED, now features boosted brightness levels — critical in automotive environments for optimal visibility in varying light conditions.
The Ready Connect suite of telematics control units (TCUs) brings intelligence and empathy into connectivity by ensuring vehicles remain reliably connected, even in remote areas. By enabling modular upgrades from 4G to 5G and then from 5G to satellite communication, Ready Connect keeps vehicles in touch with the world while reducing development complexity for automakers. Achieving an industry-first milestone by bringing satellite communication to a TCU, Ready Connect supports entertainment, productivity, and situational awareness.
Ready Link Marketplace offers tailored in-car apps, services, and features, enabling automakers to unlock recurring revenue and extend vehicle lifecycles. With over 150 apps and value-driven features like predictive adaptive cruise control, automakers can enhance user engagement and deliver personalized, evolving experiences. Supporting this, HARMAN Automotive Engineering Services (AES) bridges integration challenges by ensuring efficient deployment of software-driven products, enabling automakers to bring solutions to market faster and more effectively.
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